5 ways to enhance your digital footprint

Your online profile can be a gateway to your career, so how can you use your digital presence to move swiftly into your next role? Here are five things you should know about your digital footprint.

A digital footprint is the trail of data that users leave on digital services. From websites to social media profiles, your digital footprint can be used to showcase your career – so make sure you know how to optimise it.

First ask yourself: how will people find me? Then follow it up with: what impression will they obtain from my digital presence?

1. Make your mark

Potential employers will almost certainly plug your name into a search engine, so make sure you have a digital presence in the first place. If you have a common name, try to distinguish yourself with your middle name or a creative tagline, e.g. ‘aspiring tax specialist’.

2. Leverage your presence

Having a digital presence can help you find networking opportunities as well as push your name into someone’s sights. A career-oriented social network like LinkedIn is excellent for showcasing your skills, education and experience in a professional manner and acts as a searchable résumé for when an employer is looking for someone just like you. Websites are now so accessible and cheap that you may also choose to build your own for this purpose.

3. Eliminate the bad and irrelevant

Growing up online has it benefits, but it also has some drawbacks. You need to be aware of all the not-so-good stuff that can pop up in a search, which may include everything from angst-ridden poetry from when you were 13 to websites where people may have posted rumours or insults about you. If you can’t delete or hide these, at least make sure the good things rank higher.

4. Curb questionable behaviour

Everyone acts differently at work compared to how they act around their friends. Online, this distinction is often blurry, so it’s good practice to behave as if future employers are watching. This is the same rule you should apply whether you are engaging with others on social media or commenting on blogs and news articles. This means no negative behaviour such as posting anything unnecessarily aggressive or defamatory in nature.

5. Be yourself

While you don’t want potential employers to stumble upon something embarrassing and get the wrong idea about you, having an immaculate digital footprint is also a little unnerving. Authenticity wins over ‘too good to be true’, so don’t be afraid to be human.

The web is a great tool used by employers to find and research potential employees. Make sure you’re on their radar and primed to give the right impression when they do.

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Seven time-saving ways to search for a job

Looking for a job? You can get sucked into spending hours on job sites and networks if you're not careful. Here are seven ways to cut that process down to 15 minutes a day.

 

1. Have a plan

Simply outlining what you're looking for can make the job-seeking process more focused so that you spend less time sorting the potential from the rubbish. Do a little research upfront to find out what's realistic in terms of your role and salary expectations to set some parameters.
 

2. Identify and use keywords

Use the keywords that employers and recruiters use, for example 'graduate' is preferred over 'degree holder'. Don't forget to identify the different categories that they may use. Tax roles, for example, may be placed under 'accountancy' or 'finance', so be sure to check both. Also add these keywords to your job-seeking profile to increase the chance of someone finding you.
 

3. Save searches

Most job sites and job boards, including LinkedIn, allow you to sign up for a profile and save your search, including all the terms and parameters you set (keywords, salary, location). Automate this process instead of entering the same information every time you visit.
 

4. Create alerts

If you prefer push notifications, on most sites and networks you can create alerts that deliver jobs that match the terms and parameters you set and have them sent to you via text or email. You can also employ tools like Google Alerts to find relevant postings and have them notify you.
 

5. Sign up to newsletters

Sign up to the newsletter of each organisation you're interested in. Not only will the 'we're hiring' message be fresh when you get it, you'll also have recent news about the organisation on hand, which you can use in your interview.
 

6. Join relevant groups

Joining networking and industry groups is often a good way to find a job that may not be formally advertised. It's also an excellent way to get to know your potential employers. LinkedIn Groups, for example, let you get close to people you're not connected to, and you can respond to posts and keep an active profile to get noticed. Make sure your settings provide you with a daily digest of the group's posts so you don't have to spend all day on LinkedIn waiting for a job alert.
 

7. Recruit your network

Make sure the people around you know that you're looking for a job and, if you can, brief them on the type of role you're after. They may see something in a medium you don't check (e.g. newspaper) or hear something from people you don't know or can't contact. More seekers means more potential for opportunities.
 

Job seeking does take time, but with a little upfront investment you can reduce the effort you need to find and filter suitable roles. Set up your profile and alerts properly and it will pay dividends when trying to land the perfect job.

 

Give yourself the edge with free Student Membership

If you are a tertiary education student, The Tax Institute can help you progress in your career journey.

Find out about Student Membership.